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STEP I - PRICING YOUR PROPERTY
When a property is overpriced, windows of opportunity
are missed. How to set the price ? Home selling is
part science, part marketing, part negotiation and
part art. What is your home worth ?
Several factors are important:
- The value of your home relates to local sale prices, - Local supply and demand, - Owner needs Sale prices are not the whole deal For your evaluation, gather information from several sources and compare the findings rather than rely on just one approach to home valuation. Here some suggestions to start: - Abandon your personal point of view, - Call SMITH, REALTORS® who will be willing to prepare a comparable market analysis (CMA) for you, - Purchase teh services of a professional appraisal. A professional appraisal is rarely free. However, it could be money well spent if you're making a major financial decision. - Do your own market research: go to neighborhood open houses. Open houses are a good opportunity to view comparable homes for sale. Do research online. Consider market conditions. Calculate the price per square foot.
STEP II - MARKETING YOUR PROPERTY
The basics of marketing your home will include advertising, showing the property. - Advertising: Your home should be listed, whenever possible, in the local Multiple Listing Service. Also in the classified section of the local newspapers, through popular Internet home search/listing services, radio and television promotions, and real estate guides. "For Sale" signs on the front lawn along with brochure boxes are still remarkably effective. - Showing: dress (stage) your home for success (outdoor, kitchen, garage, closets etc.) and dress your home in preparation for show inside and outside.
STEP III - SELLING
There is no question that selling a home is an
important event. There will a number of questions
involved:
- What's
an acceptable offer? The goal of every seller is
to have a line of buyers outside the front door,
each clutching higher and higher offers. A number
of factors determine whether a buyer's offer is
acceptable. They include:
- Is the offer at or near the asking price?
- Has the buyer buried thousands of dollars in discounts
and seller costs within tiny clauses and contract
additions?
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What is the alternative to the buyer's offer?
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Do you have enough time to wait for other offers?
- What
if no other offers are received?
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What if several offers are received?
- What
is a counter-offer? When a home is made available
for sale the owner is essentially making an offer
to buyers: For a given number of dollars and other
terms you can acquire this home. Buyers, in turn,
can respond with several options. A counter-offer
is nothing more than a new offer. And just as the
buyer had three options in response to the owner's
original price and terms, the seller can now choose
one of three reactions: accept the offer, decline
the offer or make a fresh counter-offer.
- How do you
negotiate? Real estate bargaining typically involves
compromises by both sides. Negotiating should be
seen as a natural business process; buyers should
be treated with respect; and owners should never
lose sight of either their best interests or their
baseline transaction requirements.
- What is the Bottom
Line on Contract Negotiations? Price isn't the onl#y
bottom line. Here are others considerations:
- What are the estimated
transaction costs and who will pay for what?
- How much money is the
buyer putting into escrow and how soon?
- Is there a mortgage financing
contingency and how specific is it?
- What furniture, fixtures
and appliances, if any, are being sold with the
property?
- What will happen if either
side breaches the contract?
STEP IV - CLOSING
A sale agreement sets not only a purchase price for the home, but also a series of terms and conditions. When should you close? With automation now available, closings can occur within a week in some areas -- at least in theory. In practice, it takes time to arrange financing, conduct inspections, obtain appraisals, locate replacement housing, contact movers, pack and actually move. Most homes close 30 to 45 days after a sale agreement has been signed.
FIVE GOOD REASONS TO USE SMITH REALTOR®
SERVICES!
Each home is unique, the marketplace is always
in flux, interest rates constantly change and new
buyers search for homes each day. Some 5 million
existing homes are sold each year, and while each
transaction is different every you, the owner, want
the same thing - the best possible deal with the
least amount of hassle and aggravation. Home selling
has become a more complex business than it used
to be: seller disclosure statements, longer and
more mysterious form agreements, and a range of
environmental concerns have all emerged in the past
decade. Selling and buying a home is also a very
emotional event. Surviving in today's real estate
world requires experience and training in such fields
as real estate marketing, financing, negotiation
and closing, such expertise available from SMITH,
REALTOR®.
There are five general areas where SMITH
REALTORS® can be very useful in the
home-selling process:
- Our real estate agents can give you up-to-date
information on what is happening in the market place
and the price, financing, terms and condition of
competing properties,
- Our real estate agents act as the marketing coordinator,
- Our real estate agents provide a security: When
a property is marketed with an agent's help, you
do not have to allow strangers into your home. Agents
will generally pre-screen and accompany qualified
prospects through your property.
- In negotiating our agents can help you objectively
evaluate every buyer's proposal without compromising
your marketing position.
- In monitoring, renegotiating and closing: the
required paperwork alone is overwhelming for most
sellers. Our agents are the best persons to objectively
help you resolve these issues and move the transaction
to closing (or settlement).
FOR DISTRESSED OWNERS:
Short Sale or even Foreclosure might be a good
assets management tool to come back on track in
a near future. Working as a partner with your Lender
you may ba able to rebuilt enough equity to realize
your dream again. And stay in your home.
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